Veilwright Studio
Report · v1.0

Adult games platform policy tracker, 1994 to 2026

A dated, sourced dataset of 45 policy events affecting adult games: store rules, payment changes, age checks, rulings and campaigns. Free to reuse.

By V. Wright · 4 October 2026 · Covers September 1994 to September 2026

This is a dataset of dated events that changed what adult games can be sold, how they can be paid for and who can see them. It runs from the founding of the ESRB in 1994 to the Android developer verification rule of September 2026, and each of its 45 rows has a date, an actor, a summary and a source.

It exists because the record is scattered. Each event was reported on its own, in a news post or a platform announcement, and anyone writing about the subject has had to rebuild the sequence from scratch. This puts it in one place, in a form that can be sorted, filtered and cited.

What the data shows

  • 45 events from 16 September 1994 to 30 September 2026.
  • 19 of them fall in 2025. No other year has more than four.
  • Stores account for 20 events, and Steam alone for nine. Membership platforms account for eight.
  • Restrictions outnumber relaxations by 11 to 4. A further seven events are changes to how payment is taken, and three are blocks that apply in particular countries.
  • Nine rows rest on a primary source, meaning the actor’s own announcement. The other 36 rest on press reports or reference works.

These are counts of recorded events. They are not a measure of how much content was affected, which no platform has published.

What counts as an event

An event is included when all three of these are true.

  1. It changed, or publicly sought to change, what adult games may be sold, how they are paid for, or who may see them.
  2. It can be dated to at least the year.
  3. There is a public source for it.

That takes in store rules, payment decisions, age verification requirements, court rulings and laws, ratings decisions, and public campaigns and statements that were part of those changes. A few events outside games are included because they explain what followed, such as card networks cutting off a video site in 2020.

The fields

Field What it holds
id A stable identifier built from the date, the actor and the event type
date The date in ISO form: YYYY-MM-DD, YYYY-MM or YYYY
precision How exact the date is: day, month or year
actor The company, body or group that acted
actor_type Store, membership platform, card network, payment processor, app store, streaming platform, ratings board, regulator, court or legislature, campaign group, or industry body
event_type Restriction, relaxation, rule, payment change, regional block, age verification, law or ruling, campaign, or statement
region Where it applied
summary One sentence on what happened
source_title The title of the source
source_url Its address
source_type primary if the source is the actor’s own announcement, otherwise secondary

Limits

  • It is not complete. It records the events the studio has found and sourced. Platform changes that were never announced, or were reported only in forums, are missing.
  • It leans on English-language sources. Events in Japan are recorded from English-language reporting and are thinner than they should be.
  • Most sources are secondary. Where a row rests on a press report or a reference work, the date and wording are that source’s. Older rows in particular rely on Wikipedia.
  • 2025 is over-represented. The concentration of events in 2025 partly reflects how closely that year was reported.
  • Dates vary in precision. Some events are known only to the month or the year. The precision field says which.
  • It does not show cause. Two rows being close in time does not establish that one led to the other. Where a platform itself named a cause, the summary says so.
  • It is not legal advice. Rules change, and the current rule is the one in the platform’s own document.

How to use it

The data is free to reuse under the licence below. Some things it can answer directly:

  • When a particular platform changed its rules, in order.
  • Which changes were to payment and which were to content.
  • Which countries have been blocked or age-gated, and since when.
  • How the events of July 2025 unfolded day by day.

The Journal covers the same ground in prose. The timeline of NSFW games removed from Steam and itch.io follows July 2025 in detail, how payment processors decide which adult games can exist explains the rules behind the payment rows, and Steam age verification for adult games covers the age checks.

Updates and corrections

The tracker is versioned. New events are added in a new version, and every change is listed in the changelog at the foot of this page. Rows keep their id between versions.

If an event is missing or a row is wrong, report it under the corrections standard, with a source. The research method standard sets out how every Veilwright report is made.

Method

Events were collected from the platforms' own announcements where they exist and from dated press reports and reference works where they do not. An event is included if it changed, or publicly sought to change, what adult games may be sold, how they are paid for, or who may see them, and if it can be given a date and a public source. Each row records the date and its precision, who acted, what kind of event it was, where it applied, a one-sentence summary and one source. Nothing is inferred: a row states what the source states.

Data

The data

DateWhoWhat happenedSource
16 September 1994ESRBThe Entertainment Software Rating Board is founded. Its original ratings include Adults Only (AO).Wikipedia
20 July 2005ESRBGrand Theft Auto: San Andreas is re-rated from M to AO after hidden sexual content is found. Walmart, Target, Best Buy and Circuit City stop selling it.Wikipedia
June 2006ESRBThe ESRB begins requiring publishers to disclose content that is on the disc but not normally reachable.Wikipedia
27 June 2011US Supreme CourtIn Brown v. Entertainment Merchants Association the Court strikes down a California law restricting sales of violent games to minors and holds that video games are protected speech.Wikipedia
November 2012IARCThe International Age Rating Coalition is established, giving digital storefronts a free questionnaire that produces ratings for several boards at once.Wikipedia
March 2014PatreonCreators of sexual content can no longer be paid through PayPal on Patreon.Wikipedia
May 2015TwitchTwitch bans the streaming of AO-rated games.Wikipedia
July 2016PatreonPayPal payments return for adult creators on Patreon.Wikipedia
October 2017PatreonPatreon introduces new restrictions on adult content, followed by protest from adult creators.Wikipedia
June 2018SteamValve announces it will allow everything on Steam except content that is illegal or trolling.Fortune
June 2018PatreonPatreon suspends some adult content creators.Wikipedia
September 2018SteamSteam introduces content filters and the Adult Only Sexual Content descriptor, hidden by default.Game Developer
September 2018SteamThe first fully uncensored adult game on Steam is withheld from 28 countries by its developer.PCGamesN
2019SteamSteam is reported not to show adult-only games to users in China.South China Morning Post
10 December 2020Mastercard and VisaMastercard and Visa stop card payments to Pornhub after a newspaper report about unlawful videos on the site.Bloomberg
22 December 2020SteamSteam blocks adult-only games for users in Germany, reportedly because its age check does not meet German requirements.Niche Gamer
August 2021OnlyFansOnlyFans announces a ban on sexually explicit content, citing its banking partners, and suspends the plan within a week.Euronews
15 October 2021MastercardMastercard's tightened standards for adult content merchants take effect: age and identity verification of everyone depicted, written consent, and review of content before publication.CCBill
11 May 2023DLsiteDLsite places a temporary restriction on publishing AI-generated content.Wikipedia
15 February 2024DLsiteDLsite lifts its restriction on AI-generated content, with a revised guideline and a separate space for selling it.Wikipedia
March 2024DLsiteCreators on DLsite report being asked to change the descriptions of their works to satisfy card companies.Wikipedia
April 2024DLsiteDLsite's operator announces that its platforms have suspended payments by Visa, Mastercard and American Express.Wikipedia
February 2025US SenateThe Fair Access to Banking Act is introduced. It would bar card networks and large banks from refusing lawful customers for reputational reasons. Not enacted.Free Speech Coalition
3 February 2025AppleThe first native adult content app for the iPhone becomes available in the EU through an alternative marketplace permitted under the Digital Markets Act.TechCrunch
March 2025PatreonPatreon's guidelines allow nudity and suggestive imagery on pages marked Adult/18+, with consent requirements.Wikipedia
10 April 2025SteamThe game No Mercy is withdrawn from Steam worldwide by its developer after a petition by Collective Shout and its removal in the United Kingdom, Australia and Canada.Wikipedia
27 June 2025US Supreme CourtIn Free Speech Coalition v. Paxton the Court upholds Texas law HB 1181, which requires age verification on websites where more than one third of the content is sexual material harmful to minors.Faegre Drinker
July 2025PayPalPayPal stops being available on Steam for most currencies after one of its acquiring banks ends its processing of Steam transactions. Valve links the decision to concerns about content.GamingOnLinux
July 2025United KingdomThe Online Safety Act's duties to protect children from harmful content take full effect, requiring highly effective age assurance on services that allow sexually explicit content.UK Government
11 July 2025Collective ShoutCollective Shout publishes an open letter asking PayPal, Mastercard, Visa, Paysafe, Discover and JCB to stop processing payments on Steam and itch.io.Collective Shout
16 July 2025SteamSteam adds a rule against content that may violate the rules and standards of its payment processors, card networks and banks, and removes a set of adult games, mostly with incest themes.GamingOnLinux
17 July 2025ValveValve confirms it was notified that certain games may violate its payment processors' rules and says it is retiring them to avoid losing payment methods.GamingOnLinux
24 July 2025itch.ioitch.io deindexes all adult content from its browse and search pages, naming Collective Shout's campaign to its payment processors as the cause.itch.io
28 July 2025itch.ioitch.io says it is reaching out to other payment processors that are more willing to work with adult content.itch.io
29 July 2025IGDAThe International Game Developers Association says it is alarmed by vague enforcement and asks for written guidelines, reasons for each action, an appeals process and transparency reports.IGDA
31 July 2025itch.ioitch.io reindexes free adult content. Paid adult content stays deindexed. The post quotes Stripe as unable to support sexually explicit content because of its banking partners.itch.io
1 August 2025MastercardMastercard says it has not evaluated any game or required restrictions on game platforms. Valve replies that processors cited Mastercard's rule 5.12.7 and risk to the Mastercard brand.TechCrunch
1 August 2025GOGGOG and several publishers launch FreedomToBuy.games, giving away 13 games for 48 hours in protest at legal games being withdrawn from sale.GOG
29 August 2025SteamSteam begins requiring UK users to store a valid credit card on their account before seeing pages for mature games, to comply with the Online Safety Act.TheSixthAxis
6 October 2025DLsiteDLsite launches a payment method linked to accounts at the Japanese digital bank Minna no Ginko, bypassing card networks.Automaton
19 December 2025DLsiteThe group behind DLsite announces its own JCB-branded credit card.Automaton
March 2026SubscribeStarSubscribeStar changes its terms to ban several fictional themes, including incest and rape, then tells creators it will rework the wording.Niche Gamer
16 March 2026PatreonPatreon publishes its finalised policy update: explicit work must stay behind the paywall, characters must appear unmistakably adult, and incest, bestiality and sexual deepfakes of real people are banned everywhere.Patreon
9 September 2026SteamSteam begins asking Australian users for a valid Australian credit card before showing games classified R18+, citing the Age-Restricted Material App Distribution Services Code.Game Developer
30 September 2026GoogleAndroid developer verification takes effect: apps must be registered by a verified developer to install normally on certified Android devices.Android Developers Blog

Licence and citation

The data is released under Creative Commons Attribution 4.0 International (CC BY 4.0). You may copy, share and adapt it for any purpose, as long as you credit Veilwright Studio.

This version is archived on Zenodo with the DOI 10.5281/zenodo.23128724.

Cite it as:

Wright, V. (2026). Adult games platform policy tracker, 1994 to 2026 (Version 1.0) [Data set]. Veilwright Studio. https://doi.org/10.5281/zenodo.23128724

Changelog

  • 4 October 2026: Version 1.0. First release, with 45 events. Archived on Zenodo with a DOI.